Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Paris Hilton’s 11:11 Media Forges Joint Venture with Guthy-Renker - Happi

What are you searching for?

Sign in
Marketing News

Paris Hilton’s 11:11 Media Forges Joint Venture with Guthy-Renker

Building upon the success of Hilton's licensed beauty products, the venture, 11:11 Beauty, marks Hilton's foray into the industry as a majority stakeholder.

Author Image

By: Lianna Albrizio

Associate Editor, Happi

11:11 Media, Paris Hilton’s media and lifestyle company, and beauty industry leader Guthy-Renker, have established a joint venture to form 11:11 Beauty. The new company will house beauty and wellness products inspired by and creative-directed by Hilton.

Building upon the success of Hilton’s licensed beauty products, the venture marks Hilton’s foray into the industry as a majority stakeholder. The venture will be led by newly appointed CEO and Co-Founder Alexandra Marsh, a long-time beauty executive who has led multiple beauty brands at Guthy-Renker.

The new independent company will be propelled by 11:11 Media’s expansive audience reach and innovative content, community and commerce capabilities and by Guthy-Renker’s brand-building, deep beauty and direct marketing expertise, officials said.

“My mission with everything I do at 11:11 Media is to help people feel confident and live their most iconic lives,” said CEO of 11:11 Media, Paris Hilton. “Now with 11:11 Beauty, partnering with Guthy-Renker has allowed me to bring my vision for beauty and wellness to life, blending cutting-edge technology with transformative results. The past couple of years have been a journey of passion and innovation and I can’t wait for the world to experience our first collection that will be unveiled spring 2025.”

A Cultural Trailblazer

Hilton has been a trailblazer and cultural force in the beauty industry for over two decades. Her fragrance line – distributed by Parlux, Ltd. – launched in 2004, with a reported multi-billion dollars in sales across 29 fragrances to date. The launch of 11:11 Beauty comes on the heels of significant growth for Hilton’s 11:11 Media whose consumer products businesses have driven more than $4 billion in retail sales globally, including an extensive presence at Walmart and Amazon across fashion, home and children and family.

“Paris is and always has been a true visionary, and her passion for this industry and depth of knowledge in the content and commerce space is contagious,” said Marsh. “At 11:11 Beauty, we’re blending Paris’s commitment to excellence with Guthy-Renker’s proven ability to create market-leading brands. I’m excited to bring a new, authentic beauty experience to consumers that reflects Paris’s creativity and business acumen.”

With over 30 years of success, Guthy-Renker has built globally recognized brands like Proactiv and Meaningful Beauty, generating over $20 billion in revenue.

“Guthy-Renker has a long history of creating iconic brands that resonate with consumers, and 11:11 Beauty is no exception,” said Greg Renker, co-founder of Guthy-Renker. “With Paris’s passion and Alex’s leadership, we’re confident this venture will be a groundbreaking success in the beauty space.”

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Add Happi as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Happi Newsletters

Topics